Application of the Australian Government Design

• Department and Agency Websites
• Co-branding
• Portals
• Product/Policy/Program Websites
• Ministerial Websites
• Non gov.au Websites
• Email Newsletters/Alerts
• Kiosks
• Intranets
• Online Forms, Brochures, etc.

Department and Agency Websites

The Agency Design should appear on the top left hand side of every page. If desired, the Design can be used as a navigational element to link to the agency's homepage.

Co-branding

The following guidance is intended only for those cases where co-branding has been approved.

Agencies with permission to co-brand should use either the inline or stacked versions of the Australian Government Design (the Design). Where possible the Design should appear on the top left-hand side of every web page. The Design should have prominence over and above other images and graphics. If desired, the Design can be used as a navigational element to link to the homepage.

The placement of the agency logo on the website is at the discretion of the agency. Its placement should not compromise the hierarchy of the Design. Agencies and departments should ensure consistency between online and offline products.

Consistency of application of the Design is critical to the intention of establishing and maintaining a single recognition device for the Australian Government. For this reason, the integrity of the Design and its use should be maintained at all times and therefore agencies with permission to co-brand must also apply the guidelines pertaining to the size of the Design, isolation zones, colour etc.

Portals

The 'Australian Government' Design should appear on the top left hand side of every web page (see Placement of Elements in the Consistent User Experience section).

If desired, the Design can be used as a navigational element to link to the portal's 'home' page.

Product/Policy/Program Websites

(e.g. www.budget.gov.au, www.business.gov.au, www.climatechange.gov.au/greenhousefriendly)

Program branding which includes a specific logo may be located on sites in conjunction with the most appropriate Australian Government Design.

The Australian Government Design

Agencies have the option of using either the agency/departmental Design, the 'An Australian Government Initiative' Design or the 'Australian Government' Design. Agencies and departments should ensure consistency between online and offline products.

The chosen Design should appear on the top left-hand side of every web page. If desired, the Design can be used as a navigational element to link to the 'home' page.

Program/product/policy logo or title

Placement of the program/product/policy logo or title of the site should not compromise the hierarchy of the Design.

Ministerial Websites

Ministerial sites within the gov.au domain should not include the 'Australian Government' Design or the Agency Design. Content however, should reflect the new arrangements.

For other guidance on Ministerial websites please see Guidelines for Ministerial and Departmental Websites.

Non gov.au Websites

Australian Government agencies may find they have a need to be involved with websites outside the gov.au domain either through a sponsorship agreement or entering into a collaborative arrangement.

The appropriate branding needs to be considered as part of these arrangements. Agencies should negotiate to use the Design in the most appropriate place on the site that recognises the Australian Government's involvement, without compromising the intention of the initiative. This will ensure a balanced recognition for the Australian Government and its partners.

Email Newsletters/Alerts

Agencies should use the appropriate Design in a size that does not compromise the integrity of the Design.

Where a plain text version of the email newsletter/alert is provided, the words 'Australian Government' should be incorporated in a prominent position.

Kiosks

Agencies should use one of the appropriate Designs in a size and placement that does not compromise the integrity of the Design.

Intranets

If agency branding exists on current intranets it should be replaced by the appropriate agency Design. Placement is at the discretion of the agency.

Online Forms, Brochures, etc.

There are two types of online forms, those which are submitted online, and those intended to be printed or downloaded. On all forms, agencies should use the most appropriate Design in a size and placement that does not compromise the integrity of the Design.