Branding

Mandatory

The Australian Government branding design guidelines have been developed to help departments and agencies ensure the Australian Government Design is consistently applied.

An example of the Australian Government Design.

Tell Me More?

The intention of common Australian Government branding is to:

• strengthen the identity and visibility of the Australian Government's online presence.
• ensure citizens know when they are at an Australian Government web site.
• reduce the complexity of government structure, creating a simple memorable identity for citizens.

Why Must I?

In June 2003, the Australian Government decided that common branding would apply to all Australian Government departments and agencies.

This Design guidance applies to all Australian Government departments and agencies, except in cases where the Department of Prime Minister and Cabinet has approved an exemption. Agencies exempt from the Design guidance should still apply guidance provided in respect of metadata and content.

How Do I?

Guidelines for online use

This site provides guidance on online implementation including information on:

• Design Elements
• Application of the Australian Government Design
• Implementation of the Australian Government Design
• References to the Australian Government

Guidelines for offline use

The Awards and Culture Branch of the Department of the Prime Minister and Cabinet is responsible for the use of Australian Government Branding in the offline environment.

We suggest that officers implementing the branding decision in the online environment liaise with officers responsible for offline implementation to ensure consistent implementation within departments and agencies.

Who Can Help?

For assistance contact:

Web Publishing
Tel: (02) 6215 1653
webpublishing@finance.gov.au

What's Related?

• Consistent User Experience
• National Symbols