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    <title>Planning a Website - webpublishing.agimo.gov.au</title>
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      <title>Planning a Website</title>
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<h2>Planning a Website</h2><p>Before beginning a web project it is important to understand what you are trying to achieve, how you will achieve it, how long it may take and the likely expense of the project.</p>
<p>Planning a website involves:</p>
<ul>
  <li>getting a feel for what other similar sites have done by doing a competitor analysis</li>
  <li>understanding your audience and their needs now and into the future<br />
  </li>
  <li>mapping the topics and content that you would like to cover</li>
  <li>choosing a project management methodology to help steer the project</li>
  <li>looking for alignment between your site and its objectives with other organisational strategies and projects.</li>
</ul>
<h3>Tell Me About?</h3>
<p>To further establish control and measurement of your web initiative it is important to understand the <a href="Website_Lifecycle">Website Lifecycle</a>.</p>
<h3>Why Must I?</h3>
<p>There are no mandatory Australian Government requirements for this topic. However, a <acronym title="Chief Executive Officer">CEO</acronym> is required to manage the affairs of the agency in a way that promotes proper use of Commonwealth resources as outlined in the <em><a class="externallink" href="/bye?http://www.comlaw.gov.au/ComLaw/Management.nsf/current/bytitle/AC46AA8CDCABCBFCCA256F7100071211">Financial Management and Accountability Act 1997</a></em> and the <em><a class="externallink" href="/bye?http://www.comlaw.gov.au/ComLaw/Management.nsf/lookupindexpagesbyid/IP200401758?OpenDocument">Commonwealth Authorities and Companies Act 1997</a></em>. An important step in demonstrating accountability is to plan all web and content projects.</p>
<h3>How Do I?</h3>
<p>The following resource may be useful:</p>
<ul>
  <li><a class="externallink" href="/bye?http://www.finance.gov.au/publications/strategic-guide-to-e-procurement/index.html">Strategic Guide to e-Procurement</a> (<acronym title="Australian Government Information Management Office">AGIMO</acronym>)   </li>
</ul>
<h3>Who Can Help?</h3>
<p>For further information on website planning please contact:</p>
<blockquote>
<p>Director, <acronym title="Information Communications and Technology">ICT</acronym> Investment<br />
Tel: (02) 6215 1581<br />
<a href="mailto:ictinvestmentframework@finance.gov.au">ictinvestmentframework@finance.gov.au</a> </p>
</blockquote>
<h3>What's Related?</h3>
<ul>
  <li><a href="Usage_Monitoring_and_Reporting">Usage Monitoring and Reporting</a></li>
  <li><a href="Planning_Site_Retirement">Planning Site Retirement</a></li>
  <li><a href="Developing_a_Business_Case">Developing a Business Case</a></li>
  <li><a href="ICT_Investment_Framework"><acronym title="Information Communications and Technology">ICT</acronym> Investment Framework</a></li>
  <li><a href="Governance">Governance</a></li>
</ul>      </div>
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