Visual Design and Branding - webpublishing.agimo.gov.au http://webpublishing.agimo.gov.au/ en-au 60 Visual Design and Branding http://webpublishing.agimo.gov.au/Visual_Design_and_Branding

Visual Design and Branding

Improve citizen interactions through a consistent user experience and improved visual presentation.

Branding

In June 2003, the Australian Government introduced the Australian Government branding design (the Design) for Australian Government departments and agencies. The Design was introduced to improve recognition of the many policy initiatives, programs and financial services delivered across the Australian Government.

Consistent User Experience

The principle of consistent user experience is becoming common practice in both commercial and government arenas.

National Symbols

National symbols include the Commonwealth Coat of Arms and the Australian National Flag.

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